{"id":206,"date":"2018-09-03T09:13:37","date_gmt":"2018-09-03T09:13:37","guid":{"rendered":"https:\/\/english.bankingkhabar.com\/?p=206"},"modified":"2018-09-11T12:20:52","modified_gmt":"2018-09-11T12:20:52","slug":"what-is-bancassurance-why-is-it-important","status":"publish","type":"post","link":"https:\/\/english.bankingkhabar.com\/?p=206","title":{"rendered":"What is Bancassurance? Why is it important?"},"content":{"rendered":"<p style=\"text-align: justify;\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"408\" alt=\"\" class=\"alignnone size-full wp-image-207\" src=\"https:\/\/english.bankingkhabar.com\/wp-content\/uploads\/2018\/09\/Bancassurance.jpg\" style=\"width: 800px; height: 408px; float: left;\" srcset=\"https:\/\/english.bankingkhabar.com\/wp-content\/uploads\/2018\/09\/Bancassurance.jpg 800w, https:\/\/english.bankingkhabar.com\/wp-content\/uploads\/2018\/09\/Bancassurance-300x153.jpg 300w, https:\/\/english.bankingkhabar.com\/wp-content\/uploads\/2018\/09\/Bancassurance-768x392.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>Bancassurance means selling insurance product through banks. Banks and insurance company come up in a partnership wherein the bank sells the tied insurance company&#39;s insurance products to its clients.\n<\/p>\n<p style=\"text-align: justify;\">\n\tBancassurance arrangement benefits both the firms. On the one hand, the bank earns fee amount (non interest income) from the insurance company apart from the interest income whereas on the other hand, the insurance firm increases its market reach and customers. The bank acts as an intermediary, helping insurance firm reach its target customer in order to increase its market share.\n<\/p>\n<p style=\"text-align: justify;\">\n\t&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bancassurance means selling insurance product through banks. Banks and insurance company come up in a partnership wherein the bank sells the tied insurance company&#39;s insurance products to its clients. Bancassurance arrangement benefits both the firms. On the one hand, the bank earns fee amount (non interest income) from the insurance company apart from the interest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insurance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Bancassurance? 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On the one hand, the bank earns fee amount (non interest income) from the insurance company apart from the interest [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.bankingkhabar.com\/?p=206\" \/>\n<meta property=\"og:site_name\" content=\"Bankingkhabar\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-03T09:13:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-11T12:20:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.bankingkhabar.com\/wp-content\/uploads\/2018\/09\/Bancassurance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.bankingkhabar.com\/?p=206\",\"url\":\"https:\/\/english.bankingkhabar.com\/?p=206\",\"name\":\"What is Bancassurance? 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